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how to define your avatar personas marketing strategy

How to define the personas or avatars for your brand and marketing strategy?

Defining the personas or avatars for your brand is a powerful tool that will support the whole marketing strategy. I have created for […]

3 mistakes and solutions on contents between social enterprises

The 3 most common Contents Mistakes between Social Enterprises

I love social enterprises. I love them so much that I have studied thousands of them. And since contents is our thing, we […]

canvas business sketch template social enterprises

Canvas business model for Social Enterprises: weaving commercial + impact value

The Canvas business model is an excellent tool for social enterprises to display in just one page how to weave a commercial value […]

planning your marketing strategy social enterprises

Strategic Marketing or the right combination of actions to reach a target? (Study Case)

The strategy is the key to good Marketing. We don’t need to be gurus to understand that. But it’s not that obvious when […]