how to define your avatar personas marketing strategy

How to define the personas or avatars for your brand and marketing strategy?

Defining the personas or avatars for your brand is a powerful tool that will support the whole marketing strategy. I have created for you a kickass template that will enable you to understand who you are serving as a social enterprise.

Download here your free Avatar or Persona template – Faster planning, to get right into the action!

There are many reasons why you want to understand well your audience, but the main one is that if you don’t know about your audience, how are you going to effectively sell your product or services?

Defining the personas who might be interested in your brand is a very important process to undertake if you want to have a powerful strategy.

Whereas you may have a clear audiences, for example, “mothers” narrowing down will help you to deeply understand all their emotional drivers such as pains, worries, dangers, opportunities, challenges, dreams, hopes… 

And then you will also achieve having a better understanding on where to find those personas, the geographic and demographic information, their drivers, habits, mindset…

The ultimate purpose of personas is to create reliable and realistic representations of your key audience segments to create a better content, which will be the king of your strategy, as well as implementing better tactics that will have get you distributing your message effectively.

For any given project, creating only three or four personas is best. It will be more effective for your strategy to have a wider vision on how your product or service helps a larger population, targeted; because if you intend to serve everyone, you will end up not serving ANYONE!

In the same way, the goal of personas is not to represent all audiences or address all needs, but to focus on the major needs of the most important user groups.

On this free template I will guide you through exactly what are the key questions you need to ask to make sure you define your personas effectively.

These representations should be based on qualitative and some quantitative user research and web analytics. Remember, your personas are only as good as the research behind them. 

Defining your personas or avatars effectively will:

  • Represent a major user group for your products/services
  • Express and focus on the major needs of the most important user groups
  • Give a clear picture of the user’s expectations and how they’re likely to use your brand
  • It uncovers universal features and functionality
  • Describe real people with backgrounds, goals, and values

The benefits of having your personas well defined:

  • Personas help to focus decisions by adding a layer of real-world consideration to the conversation. 
  • They also offer a quick and inexpensive way to test and prioritize those features throughout the development process. 
  • As a business, you can then evaluate new features and ideas for your brand (based on their needs)
  • Your team members can implement  strategies, from design, product development, website, contents, channels etc 
  • You can define better the roadmap or overall strategy to build trust with your audience, for more effective marketing and sales funnel!

Is this too tricky or overwhelming for you, you don’t seem to find the answers? Reach out at and we will work together!

Stay Tuned, Stand Tall!

canvas business sketch template social enterprises

Canvas business model for Social Enterprises: weaving commercial + impact value

The Canvas business model is an excellent tool for social enterprises to display in just one page how to weave a commercial value proposition and impact value proposition.

Download here your free Canvas business model template for social enterprises, including an explanation on how to use it and with an example that will help you to figure out how to fill in yours! Faster planning, to get right into the action!

Why we use it the canvas business model for social enterprises?

  • Having a one-page sketch helps you to quickly draw a picture of what the idea entails.
  • It allows you to get an understanding of your business and to go through the process of making connections between what your idea is and how to make it into a business.
  • It helps you to gain a deeper sense of your value, as well as your customer (which is essential to serve them!)
  • It allows everyone in your team to get a clear idea of what the business is about.
  • If you fill in the canvas business model for your commercial value proposition and another one for your impact value proposition, you will quickly find out how everything is aligned as well as certain strategies that you can adopt to make your business more purposeful.
  • This is the first step to create a marketing strategy

After using this template you will move towards creating your Mk strategy – HOW?

  • Combining the different elements: understanding your message, your value, your audience and what channels you need to use.
  • Utilising those resources you already have
  • Communicating the impact well and make sure it’s included on the relevant contents
  • Brainstorm and find creative solutions to activities and events (i.e. in the case of the business it already tells you a lot of the strategy, and that is partnering with other biz and organise events, cross promotion…)
  • Understanding that, to successfully deliver this strategy, will have to make good use of all the different techniques in marketing. Do you want to get more people to know about you? Invest your efforts in PR! Do you want to focus on educating your customer base and giving them inspirational tools and contents? Find out what they are looking for, and find strategic partners (i.e. composting!)

Is this too tricky for you, you don’t seem to find the answers? Reach out at and we will work together!

Stay Tuned, Stand Tall!